The School of Arts & School of Music at Wuhan University of Bioengineering adheres to the university's educational philosophy of “student-centered education, scientific development, individualized instruction, joyful teaching and learning, and mutual progress.” The school is committed to cultivating high-quality, highly skilled applied talents in fine arts and music with “artistic expertise, scientific spirit, humanistic literacy, and practical abilities.” The school offers four undergraduate programs: Environmental Design, Visual Communication Design, Animation, and Music Education, as well as one associate degree program: Art Design. It has established a professional layout with Design Studies and Music Education as the mainstays, supported by related disciplines. The Visual Communication Design Teaching and Research Section has been recognized as a provincial excellent grassroots teaching organization, and the Visual Communication Design program is a university-level first-class undergraduate construction point. “Poster Design” is a university-level first-class undergraduate course, and “Office Space Design” is a university-level first-class practical course. The school currently has nearly 2,000 full-time undergraduate and associate degree students
The faculty of the school is of high overall quality, with strong practical abilities and rich project experience, demonstrating robust professional vitality and innovative potential. The school has over 90 full-time and part-time faculty members, including more than 20 professors and associate professors. All full-time teachers and administrators hold master's degrees or higher, and the school has hired several renowned experts, scholars, and famous artists as guest professors and part-time professors. In recent years, the school has secured over 20 teaching and research projects at the university, provincial (ministerial), and national levels, published over 30 books, textbooks, and art albums, and over 120 papers and works. Faculty and students have won numerous awards in national, provincial (ministerial), and university-level professional creativity and skills competitions.
The school boasts excellent practical teaching conditions, with a systematic array of practical teaching, creative design, innovation and entrepreneurship laboratories, an art gallery, a music hall, and professional studios, including specialized computer labs for software teaching, animation hand-drawing laboratories, paperless animation laboratories, digital and imaging laboratories, film and video editing and production rooms, professional drawing rooms, and digital piano laboratories.
The university campus is one of the first “ecological garden-style campuses” in Hubei Province, with a beautiful and picturesque environment. Landscapes such as the Great Wall along the campus, the Seven Scenic Spots of Jiangnan Water Town, and the Wen Tianhu Premium Cultural Corridor serve as bases for students' on-campus art sketching, painting, and creative activities. The school bridges the gap between “profession” and “career,” opening up diverse off-campus internship and training cooperation paths. It has established close school-enterprise cooperation relationships with dozens of companies, including Mars Era, Jiahe Group, Wuhan Erqiu Technology Company, Wuhan Yuanli Ruiyou Animation Production Co., Ltd., Boss China, and Lanou Technology. The graduate employment rate is over 95%.
Music Education (Bachelor’s Degree, Art, Four-Year Program, Awarded Bachelor of Arts)
Training Objectives：The program aims to cultivate students with not only good professional ethics and integrity but also the professional abilities, educational innovation capabilities, teaching research capabilities, and comprehensive abilities to plan and organize music activities. Graduates will be capable of teaching music in compulsory education (grades 1-9) and preschool education, as well as engaging in social music education, music composition, organization, and planning.
Professional Advantages and Features：Music Education is a new specialty added by the Ministry of Education in 2021, and Wuhan University of Bioengineering is one of the two universities in Hubei Province approved in 2022. The program has certain professional advantages and disciplinary characteristics within the province. It aims to cultivate music teachers for primary and secondary schools and kindergartens, integrating faculty resources from music performance, aesthetic education centers, art design, preschool education, Chinese language and literature, and computer science. The program cultivates teaching-applied talents with professional technical abilities, educational innovation capabilities, teaching research capabilities, and comprehensive abilities to plan and organize music activities, meeting the needs of national music education reform and development.
Core Courses：Vocal Performance, Piano Performance, Singing While Playing, Choral Training and Conducting, Physical Training and Dance, Sight-Singing and Ear Training, Harmony and Form Analysis, Music Teaching Methods, Improvisational Accompaniment for Children's Songs, Small Ensemble Performance and Arrangement, Children's Opera Singing and Performance, Audio Book Production, Children's Music Psychology and Therapy, Child Voice Health and Training, Children's Musical Theater Creation, Simple Music Game Programming, Scriptwriting and Animation Music Editing.
Graduate Employment Fields：Music teaching in compulsory education (grades 1-9), art teaching in preschool education, social music education, and work in companies or media organizations, including planning and music composition.
Advantages and Features of Talent Cultivation in the Environmental Design Program
Professional Talent Cultivation
The Environmental Design program at Wuhan University of Bioengineering's School of Fine Art · School of Music is deeply rooted in the School's educational philosophy of “art, technology, and humanities” and its strong professional foundation. It aims to cultivate students with a systematic knowledge structure that integrates architecture, landscape, and interior and exterior environmental design, as well as related interdisciplinary knowledge. The program directly serves the urgent demand for environmental design talents in the context of new urbanization, regional economic development, rural revitalization, and the integration of culture and tourism.
Employment Fields and Positions:Graduates can work in urban and rural planning institutes, design institutes, landscaping bureaus, as well as in landscape environment, home environment, and decoration design companies, cultural and creative industries, and cultural and tourism development design enterprises. They can also start their own businesses or pursue further studies for a master's degree in related fields.
Professional Advantages and Features
Professional Advantages：
The Environmental Design program places great emphasis on the cultivation of comprehensive design practice abilities. Over the years, under the guarantee of an excellent teaching team and high-quality teaching, the program has become a popular major in the market. With the strong demand for environmental design talents in the professional market and the continuous development of the discipline, the program has formed a talent cultivation process driven by “school-enterprise cooperation, project orientation, and task-driven.” It aims to cultivate “compound, hands-on, and creative” senior design and applied research talents with innovative design and proficient drawing abilities, as well as a market-oriented perspective and practical abilities.
Professional Features:
The program is oriented towards Hubei and the central-southern regions, with a national reach. It is service-oriented, establishing an integrated design perspective that combines architecture, landscape, and interior design and related disciplines. The program forms professional features that integrate “culture, aesthetics, and philosophy” with a rich foundation; “science, technology, and art” with a strong foundation; and “concept, drawing, and technique” with strong skills. The “application and skill integration” teaching model emphasizes both theoretical and practical teaching and advocates the intersection of new art and high technology, the coordinated development of tradition and modernity, and the innovative transformation of design thinking and technology, fully adapting to the needs of national and regional economic and social development.
Feature 1: Service-oriented Regional Economic Development, Project-Driven Teaching Model Nationwide
The program combines theoretical and practical teaching, using teachers' practical projects to drive teaching and strengthen the cultivation of design practice abilities. It increases the proportion of innovation credits, encourages teachers and students to participate in social innovation practice projects, and adopts open and diverse teaching methods. The “student-centered + integration” teaching model emphasizes the student as the main body, the teacher as the guide, and the integration of learning content with work content, learning places with work places, learning processes with work processes, and teachers with master worker identities. In teaching, real projects (such as urban landscape design, rural revitalization construction planning series projects, typical interior engineering cases, and landscape engineering cases) are introduced to cultivate students' professional application abilities and professional ethics. The program highlights the excavation of local culture, the inheritance, development, and education of traditional culture, and combines the research characteristics of teachers to add new artistic charm to Jingchu culture.
Feature 2: Market-Oriented Teaching and Research Synergistic Development Model
The program emphasizes a market-oriented perspective in teaching and innovative teaching reforms. Overseas-educated teachers apply cutting-edge research findings in the professional field to the teaching process, forming a fashionable design team and bringing new teaching ideas. Over the years, the program has organized students to participate in market competitions and workshops, achieving numerous awards in market design competitions.
First, teachers transform relevant content from research projects into teaching content or use it as undergraduate teaching cases or graduation thesis (design) topics. Second, teachers decompose research projects and involve undergraduates in research experiments, cultivating students' innovative thinking through research-oriented and innovative teaching activities. Third, frequent professional market exchanges enhance the teaching team's teaching abilities, and students are exposed to interdisciplinary integration.
Feature 3: “Teaching, Production, and Research” Integrated On- and Off-Campus Training Bases
The program has multiple collaborative education and training bases jointly established with enterprises and industries, where teaching content, teaching methods, teaching plans, and innovative design methods are jointly developed. The bases also promote open and shared practical teaching.
First, the “enterprise-in-school” model collaborates with mainstream design enterprises in Hubei, hiring senior engineers or designers to teach practical courses, guide students in internships, and develop position-specific vocational ability training plans. Innovation and entrepreneurship education is integrated into the program to comprehensively improve the quality of environmental design teaching.
Second, the “school-in-enterprise” model improves on-campus experimental platforms, such as drawing rooms, woodworking rooms, and material rooms, where teachers' studios collaborate with external enterprises on real projects to serve society.
Third, enterprise mentors and engineers provide hands-on practical teaching. Enterprises establish special training scholarships for the program, stimulating students' professional awareness, learning enthusiasm, and precise professional development goals and life planning.
Feature 4: Elite Education and Inclusive Education Combined with a Mentor Studio System
The program implements a “mentor system” for all students, providing personalized education through a “one student, one mentor” model, offering four-year comprehensive academic guidance. In addition to academic guidance, the Environmental Design Department provides each teacher with a professional studio, where teachers and students choose to enter the studio for elite training. The establishment of a studio-assisted practical teaching system shortens the gap between classroom teaching and industry requirements, filling the gaps in classroom teaching. The annual output value of projects involving teachers and students is approximately 3 million yuan.
3D打印工作室
3D Printing Studio
教学实践：通过项目驱动教学，提高学生的实践能力和专业技能。
Teaching Practice:Through project-driven teaching, students' practical abilities and professional skills are enhanced.
技术研发：进行3D打印产品的设计、制作与研发，推动技术进步。
Technological Research and Development:Design, production, and research of 3D printing products are conducted to drive technological progress.
市场开发：调研市场需求，开发和营销环境设计相关3D产品。
Market Development:Market demand is researched, and 3D products related to environmental design are developed and marketed.
学术交流：组织学术研讨会，促进学术交流和合作。
Academic Exchange:Academic seminars are organized to promote academic exchange and cooperation.
Feature 5: Promoting Teaching through Competitions
“Promoting teaching through competitions” is a teaching strategy in the Environmental Design program, aimed at enhancing teachers' professional development and teaching skills through organizing teaching competitions.
Improving Teaching Quality:Through comparison and reflection, teachers can identify their shortcomings and improve their teaching methods.
Stimulating Teacher Potential:Competitions can stimulate teachers' competitive spirit and ambition, driving them to pursue teaching excellence.
Promoting Team Collaboration:During the preparation for competitions, teachers often collaborate, discussing teaching strategies and enhancing mutual understanding and friendship.
Enhancing Student Benefits:By observing high-level teaching competitions, students can benefit from superior teaching resources.
Feature 6: Guidance for Further Studies
“Guidance for further studies” is another teaching strategy in the Environmental Design program, aimed at helping students gain admission to their desired graduate programs through organized postgraduate entrance examination guidance.
Clarify Goals:First, determine the schools and professional directions you wish to apply to. Understand the examination syllabus and course offerings of the target schools, which will help you prepare more effectively.
Develop a Study Plan:Based on the examination syllabus and personal circumstances, develop a detailed study plan. Ensure the plan is comprehensive and focused, allocating time reasonably to each subject.
Strengthen Basic Knowledge:The Environmental Design program covers multiple disciplines, such as fine arts, design, and theoretical knowledge. Strengthening the learning and understanding of these basic subjects is crucial during preparation.
Stay Updated on Frontiers:Regularly follow the latest research findings and trends in the field of environmental design, which not only deepens professional knowledge but also helps address related questions in the examination.
Understand Examination Subjects:The postgraduate entrance examination for Environmental Design typically includes subjects such as Politics, English, Design Theory, and Design Basics. Understanding the specific content and requirements of each subject helps in targeted preparation.
Practice Mock Exams:By taking mock exams, you can familiarize yourself with the examination format and question types, which helps in assessing preparation effectiveness and identifying areas for improvement.
Core Courses
Core courses include: Space and Environmental Design (Introduction to Environmental Design, Interior Space Design, Spatial Construction, etc.); Architecture and Landscape Design (Architectural Design, Landscape Design, Planning and Design Principles, Site Design, etc.); Environmental Design Techniques and Methods (Architectural Drawing and Construction, Indoor and Outdoor Materials and Construction, Design Thinking and Expression, etc.); Environment and Society (Research on Architectural and Environmental Design, Design Thinking and Digital Expression, etc.).
Faculty Strength
The program has a strong faculty, with multiple teaching teams of experienced and young professionals, three research and practical teaching platforms, multiple studios, and two enterprise innovation collaboration bases. The program has 14 full-time teachers and several specially appointed experts and master's supervisors, with senior titles accounting for 40% of the faculty, ensuring the cultivation of compound-applied talents. Over two-thirds of the teachers have overseas study or visiting scholar backgrounds at renowned universities. Faculty members have won multiple teaching quality awards, including the Hubei Provincial Young Teacher Teaching Skills Competition and the Wuhan University of Bioengineering Young Teacher Teaching Competition. In the past five years, the program has established six platforms, including industry-education integration innovation bases and Hubei Provincial Key Research Bases in Humanities and Social Sciences, and has initiated multiple provincial and ministerial-level projects. Several first-class and key construction courses have been approved. Faculty members have written multiple academic works and published over 30 papers and works in domestic and international authoritative journals, winning multiple outstanding teaching achievement awards.
Advantages and Features of Talent Cultivation in the Animation Program
Professional Talent Cultivation
Educational Philosophy and Objectives:
The educational foundation of this program is the spirit of “self-reliance, self-improvement, innovation, and entrepreneurship,” aiming to cultivate students' professional abilities and innovation capabilities. Relying on the School of Fine Art · School of Music's teaching philosophy of “art, technology, and humanities,” the program is dedicated to cultivating high-quality applied talents who can keep pace with the digital age and information society. The program emphasizes the coordinated improvement of artistic cultivation, aesthetic ability, and technical ability, as well as moral education and social responsibility, ensuring that graduates possess professional skills and can firmly shoulder the task of building a modern socialist country. Students will systematically learn and master the basic theories and practical skills of animation design, including animation scene design, animation modeling, game concept art, game 3D modeling, commercial animation, film and video post-production, and more, enabling them to innovate and collaborate in the animation, game, and film industries, becoming compound-applied talents who can play a role in teams.
Employment Fields and Positions:
Graduates can work in animation production companies, film and television companies, game development companies, new media enterprises, educational training institutions, or start their own businesses or pursue further studies for a master's degree in related fields.
Innovative career positions include AI illustrators, animation modelers, scene designers, game concept artists, concept designers, storyboard artists, 2D and 3D animators, etc. Technical positions include animation in-between artists, colorists, character modelers, scene modelers, game effects artists, film and video editors, etc. Positions that combine technology and art include animation directors, new media creative designers, film and video effects designers, visual designers, etc.
Professional Advantages and Features
Professional Advantages:
The Animation program boasts a robust team of core faculty members with extensive teaching experience and industry expertise. They have consistently received teaching excellence awards, undertaken provincial/ministerial-level research projects, and published authoritative papers, ensuring high-quality talent cultivation.The program actively promotes school-enterprise collaboration, establishing close partnerships with multiple enterprises. It has successfully introduced industry lectures, developed online and offline collaborative courses, and secured the Ministry of Education’s industry-university cooperation project “Construction of a Practical Teaching Base for Animation Industry Case Studies.” This provides students with hands-on learning platforms to enhance their comprehensive skills and competitiveness.In innovation and research, the teaching and research section actively applies for and completes various pedagogical and scientific research projects, offering extensive research opportunities for faculty and students. The team has authored several professional textbooks, including Game Concept Art Design and Animation Scene Design, which are integrated into daily teaching to elevate students’ professional skills and creative abilities. By guiding students to participate in various innovation and entrepreneurship competitions, the program fosters their innovative mindset and practical capabilities, with students achieving outstanding results in multiple contests and demonstrating exceptional design skills and competitiveness.The Animation program is committed to cultivating outstanding animation professionals with creative thinking and technical expertise.
Professional Features:
(1) Project-Driven Teaching Model
The Animation program has secured the Ministry of Education’s industry-university cooperation project “Case-Based Practical Teaching Base for Animation Industry” and a university-level industry academy initiative. Leveraging comprehensive school-enterprise collaboration, these projects are integrated into teaching to emphasize the cultivation of integrated design and technical practical skills. Students are encouraged to participate in social innovation and practice projects, enhancing their professional application abilities and career competencies.
(2) Synergistic Development of Research and Teaching:
The program introduces cutting-edge research findings from the market into teaching reforms, participates in market competitions and workshops, and drives students to achieve excellent results in market design competitions. Research topics are transformed into teaching content, guiding students to participate in research experiments and cultivating innovative thinking.
(3) Laboratory Construction and Support
The Animation program relies on school-enterprise co-built training bases and abundant laboratory resources, providing comprehensive practical teaching support to enhance students' practical abilities. The school has invested 2 million yuan in building an animation computer lab, as well as a new media center, a converged media center, and a 3D printing studio, all of which provide advanced equipment and platforms for Animation program students. Through these resources, students can master comprehensive abilities in design and technology in practical operations, cultivating outstanding professional application abilities
(4) Promoting Teaching through Competitions
“Promoting teaching through competitions” is a teaching strategy in the Animation program, aimed at enhancing teachers' professional development and teaching skills through organizing teaching competitions. This approach helps to stimulate teachers' potential, foster teamwork, and enhance student benefits. Students are encouraged to participate in various design competitions and practical projects to improve their design and innovation capabilities.
Overview of Professional Courses：
Basic Animation Courses include: Principles of Animation, Character Design, Scene Design, etc.Animation Techniques and Methods Courses include: Animation Software Applications, 3D Modeling and Animation, Special Effects Design, etc.Animation Production Process includes: Scriptwriting, Storyboarding, Post-Production, etc.Interdisciplinary Integration Courses include: Artificial Intelligence and Art, Interactive Media, etc.Vocational Skill Certification Courses include: Color Coordination Specialist, Image Designer, etc.
Professional Faculty Strength：
The Animation program boasts a well-structured faculty team with a balanced distribution of titles: 9% professors, 36% associate professors, 18% lecturers, and 36% teaching assistants. The core faculty members have international exchange experience and have received multiple awards for teaching quality. The program actively promotes school-enterprise cooperation, establishing close ties with various enterprises to develop online and offline collaborative courses. Through the Ministry of Education's industry-university cooperation collaborative education project, the program provides practical platforms to enhance students' comprehensive qualities and competitiveness. The teaching and research section actively applies for and completes various teaching and research projects and scientific research topics, leading and participating in over 20 university-level projects, 5 municipal-level projects, 10 provincial-level projects, and 1 national-level project, and has obtained more than 10 national appearance patents. Faculty members have published numerous papers in authoritative domestic and international journals and have authored several professional textbooks, such as “Game Concept Art Design” and “Animation Scene Design,” which are used in daily teaching to enhance students' professional levels and creative abilities. By guiding students to participate in innovation and entrepreneurship competitions, the program fosters their innovative awareness and practical abilities. In the future, the Animation program will continue to introduce high-quality teaching experts, leverage the strengths of the core faculty team, further improve teaching and research levels, deepen school-enterprise cooperation, and promote industry-academia-research collaborative education to cultivate more outstanding animation talents with creative thinking and professional skills.
Visual Communication Design Program: Advantages and Features of Talent Cultivation
Program Introduction
The Visual Communication Design program falls under the category of design-related majors. It is a field of design that conveys information and expresses ideas through visual symbols, images, and text. The program began by enrolling its first cohort of associate degree students (graphic design direction) in 2005 and started admitting undergraduate students under the Visual Communication Design program in 2012. The School of Fine Art · School of Music leverages the “Maker Space” practical platform, the “Sanpin Studio” practical platform, and the Lichuan Industry-University-Research Application Base to continuously expand the collaborative education model of industry, academia, research, and application. The program focuses on a talent cultivation path that integrates “science + art” as the core, “brand design + cultural and creative product culture” as the feature, and combines theory with practice. The program emphasizes the cultivation of students' practical abilities and innovative awareness, encouraging participation in social practice, competitions, and research projects. It focuses on the integration of science and art to cultivate versatile, applied design talents who can meet societal needs.
Program Training Objectives
Overall Objective:To cultivate well-rounded socialist builders and successors with moral, intellectual, physical, and aesthetic development, and to nurture compound visual communication design talents based on Chinese culture with an international cultural perspective. These talents should have strong practical and innovative capabilities, solid professional knowledge and skills, and the ability to proficiently use various tools and software. They should possess excellent creative thinking and design abilities to meet the needs of local economic and social development and industrial revitalization, providing professional solutions in the field of visual communication design for enterprises, governments, and social organizations.
Expected Career Positions for Graduates:Graduates should be competent in roles such as graphic visual designers, art editors, brand designers, cultural and creative product designers, web experience designers, visual multimedia designers, UI designers, AIGC module experience designers, and multimedia motion effect designers. They should be able to use their knowledge and skills to solve challenges in brand design, promotional campaigns, and marketing faced by enterprises. Additionally, they should be qualified for key positions in creative industry-related enterprises, such as advertising agencies, cultural media, online new media, digital entertainment, and e-commerce, engaging in marketing, brand management, art editing, and other related work.
Expected Achievements of Graduates Five Years After Graduation:
1:Possess a correct social and historical perspective and a sound outlook on life. Love the country, support the leadership of the Communist Party of China, and uphold the correct worldview, consciously practicing socialist core values; have good moral awareness and a sound legal consciousness.
2:Possess good professional ethics and a passion for the profession. Have a broad international perspective and a keen sense of the times, keeping up with professional developments; have good humanistic and artistic cultivation and aesthetic taste.
3：Possess solid professional foundations and design practical abilities. Master the cutting-edge disciplines of visual communication design and be able to use AI technology to complete professional tasks in the context of the AIGC digital intelligence era.
4:Possess certain organizational management abilities, strong communication skills, interpersonal skills, and teamwork capabilities.
5：Possess professional development awareness and continuous development capabilities. Be able to scientifically and reasonably summarize and organize new knowledge and ideas in professional development and effectively apply advanced design concepts to professional practice.
Program Advantages and Features
Program Advantages：
The history of art development shows that visual communication design has strong comprehensive characteristics, with both strong professionalism and good expandability. In addition to basic graphic design courses, students will also learn about culture, history, society, new media, and new technologies. Wuhan University of Bioengineering, as a high-level comprehensive private university, provides a solid foundation for the further expansion of professional knowledge and interdisciplinary learning.
Program Features：
Feature 1:The 2024 version of the training program adds and subdivides four learning modules—system innovation, visual humanities, digital experiments, and information integration—on the basis of professional foundational and core courses. It also includes interdisciplinary practical courses offered in collaboration with other majors, cultivating a compound knowledge structure for students in this program.
Feature 2:The program leverages university-level research platforms and professor studios to connect with social practice projects. It has not only completed design projects for cultural and tourism units within and outside the province but is also in discussions with several units to sign strategic cooperation agreements. Students have opportunities to engage in practical projects as part of their classroom learning.
Feature 3:The program owns a research platform “Institute,” an innovative design teaching team, and a multidisciplinary cross-integration practical teaching team, arranging distinctive teaching courses according to the teaching plan.
Feature 4:The “mentor system” is fully implemented for all students, adopting a “one student, one mentor” tailored education model, providing four-year comprehensive academic guidance for each student.
Professional Faculty Strength
The Visual Communication Design program emphasizes the construction of a high-level, high-quality faculty team, boasting a group of artists, educators, influential academic leaders, and designers with national and international influence in the field of fine arts and art design. Over the past two decades, the School of Fine Art · School of Music has accumulated rich teaching resources and comprehensive teaching conditions, constructing a complete curriculum teaching system. The program consistently focuses on the forefront of the discipline, innovation, and international academic exchange, with many theoretical research and art design achievements having significant impacts both domestically and internationally.
In recent years, the program has actively cooperated with the school's personnel system reform, exploring reform mechanisms for three core development issues of the Visual Communication Design program: natural team iteration, the inheritance and promotion of traditions formed over the years, and the diversified manifestations of visual communication design in the new era, especially in the context of digital media transformation. The program actively recruits high-end talent to enhance the quality of the faculty team.
Teaching and Research Achievements
Adhering to the concept of serving people's livelihoods and national strategic development, the faculty and students of the Visual Communication Design program have consistently applied design practice to various aspects of social livelihoods and national image construction, fully demonstrating the value of the discipline and fostering a sense of honor among faculty and students. In recent years, the faculty and students of the Visual Communication Design program have won numerous awards, including the National Art Exhibition, the National Image Design Exhibition, the China Design Red Star Award, the National Best Stamp Award, the German Red Dot Design Award, the New York ADC Design Award, the World Packaging Star Award, the Italian A'Design Award Gold Award, the Taiwan Golden Pin Design Award, and the Asian Outdoor Communication Award, reflecting high-quality teaching standards. The program's faculty have published dozens of textbooks and monographs, such as “Creative Photography Basics,” “New Media Advertising Design,” “Photoshop CC Graphic Image Processing,” “UI Design,” and “Poster Design.” Additionally, they have published a large number of high-quality academic papers in important domestic and international professional journals, demonstrating significant
Laboratory Construction
The Visual Communication Design program boasts first-class practical teaching conditions in China, currently having two specialized laboratories: the Packaging Printing Media Comprehensive Laboratory (VISUAL COMMUNICATION DESIGN LAB) and the Paper Fiber Art Laboratory (PAPER ART LAB). The Packaging Printing Media Comprehensive Laboratory covers an area of 365 square meters and is equipped with over 100 pieces of equipment, including letterpress printing, resin plate making, printmaking, digital printing and laser printing, hot stamping, computer cutting, paper cutting, bookbinding, desktop photography studios, and screen printing tables, as well as over 30,000 lead typefaces and more than 200 types of special paper samples. The Paper Fiber Art Laboratory covers an area of 84 square meters and is equipped with approximately 30 pieces of equipment, including a pulp mixer, water tank, and paper press. The comprehensive laboratory conditions provide strong support for course teaching and student work creation.
Art Design (Associate Degree, Art, Three-Year Program)
1.Training Objectives:To cultivate applied professionals with both creativity and scientific rigor in design, production, and management in fields such as UI design, advertising and printing, packaging design, web production, corporate image design, interior decoration, construction supervision, decorative material marketing, CAD drawing, and soft furnishing design.
2.Professional Advantages and Features:This program emphasizes the cultivation of students' creative thinking and comprehensive practical abilities, teaching professional design principles and methods of design expression. It stresses learning through practice and practicing through learning, aiming to cultivate versatile, applied design talents with multiple skills.
3. Core Courses:Design Composition, Principles of Interior Design, Drawing and Interpretation, Materials and Processes, Hand-drawn Renderings, CAD, SU (SketchUp), PS (Photoshop), Logo Design, Packaging Design, Poster Design, CI Design, Bookbinding Design, Commercial Illustration, Layout Design, and related subjects.
4.Graduate Employment Fields: Graduates can pursue careers as interior designers, CAD drafters, construction supervisors, soft furnishing designers, graphic designers, art editors, advertising designers, packaging designers, visual artists, film and video editors, and UI designers.
